Survey Discovers Fashion and Function Key to Wearable Technology

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24th March 2014 17:50 - Information Technology

Nielsen’s latest study into the state of the wearable technology market in the U.S. reveals that the devices are starting to appeal to young consumers.

Of the 15 per cent of the 3,956 respondents that already claim to use wearable technology, half (48%) are under thirty-five and there is a rough 50:50 split between men and women. But as well as being younger, financial security is also a defining factor among early adopters, with three in ten (29%) of wearable technology adopters earning $100,000 U.S. or more a year.

Findings suggest that cost is a serious obstacle that these devices are going to have to overcome if they want to become increasingly mainstream. While seven in ten (70%) of U.S. consumers are now aware of wearable technology and nearly half of those surveyed expressed an interested in buying their first device this year, 72 per cent of all respondents said they wished they were less expensive.

Design is also an issue. Three fifths (62%) of respondents feel that the devices should come in forms other than wristbands and watches, and over half (53%) want them to look more like pieces of jewellery.

Among early adopters, the fitness band is proving to be the most popular device (61%) followed by smartwatches (45%) and mobile health devices (17%).

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