Survey Reveals UK and US Consumers Want Less Complex Gadgets

About The Authors

22nd June 2012 15:34 - Information Technology

A new survey carried out by Accenture has found that over half of both British and American consumers would prefer simpler gadgets that work better, instead of increasingly complex and unreliable devices.

The study of more than 2,000 consumers investigated the current opinions and frustrations with the performance of many electronic products in common use, such as mobile phones, computers, TVs, household appliances, digital cameras and GPS systems. It also looked into ideas for innovative, alternative solutions for home automation, energy consumption and transportation.

Global Managing Director of Accenture Embedded Software Services, Jean-Laurent Poitou, commented,   “As consumers accumulate and rely on more devices to help manage their lives, they are becoming increasingly frustrated with devices that frequently crash or don’t work as well as expected... The ‘cool factor’ is no longer enough. Consumers, especially younger ones, seek simpler, more intelligent devices with just the right number of useful functionalities.”

The survey revealed that 53% of respondents would advise the engineers who design their devices to keep it simple and 43% said that engineers would be better off focusing on a limited number of useful functionalities rather than developing many they will never use.

The views collected suggest that many new technologies are moving faster than consumer enthusiasm.
 

Sign up for free insights from your sector…

Antispam code: 4421

Support Us..

We hope that you have found this article useful. This section is freely available for all to use. Please help support it by liking us or following us on our social media platforms:

Share this article..

For updated Information Technology insights please follow us on @DJS_IT or use our RSS feed

Other Information Technology Research Findings

Other Latest Market Research Insights

© DJS Research 2017