Survey Shows Britons Increasingly Fed Up With Broadband Speeds

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22nd June 2012 15:25 - Information Technology

A new survey by Broadbandchoices.co.uk, a website accredited by communications regulator Ofcom, has uncovered a rise in consumer frustration with broadband speeds for the fourth year in a row.

More than one third of the 10,000 people surveyed said they were dissatisfied with the service they received – this increase compares to less than 30% last year and just 16.2% in 2008.

The release of these latest statistics follow Ofcom’s recent report which revealed consumers’ actual broadband speeds are still less than half the average speed advertised by broadband providers.

Product Director at Broadbandchoices.co.uk, Michael Phillips, commented: “Broadband providers have marketed their services on speed-led messaging in their efforts to out-do each other, but the speeds experienced by the end user simply aren’t living up to these promises.”

He added, “Since 2007, we have been pushing for ‘typical speeds’ to be made the gold standard for speed measurement, in the same way that banks use ‘typical APR’ percentages. Until this happens, consumers will continue to be misled by broadband providers’ claims of what speeds are technically feasible compared to what they will receive in the real world – and resentment over this issue will continue to grow.”

While Ofcom’s recent report also revealed that overall average speeds have improved in recent months, high-speed broadband for most Britons is in fact still years away.

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