Branding Research and Advertising Tracking

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DJS Research Ltd Celebrate First Successful Apprenticeship
Wed, 12th Jun 2013
DJS Research Ltd are pleased to announce that Kieran Heald has been promoted to IT Administrator following ...... Read More

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Market Research Insights

Transport Market Research Finds Commuters Annoyed Over London Train Delays
Wed, 19th Jun 2013
A poll by Passenger Focus has demonstrated a drop in London commuter satisfaction levels due to late-running trains.

While ......Read More
Market Research Finds University Offers Ignore Social Background
Wed, 19th Jun 2013
Market research findings suggest that many UK universities do not consider candidates’ backgrounds when offering places; it ......Read More
Charities in Scottish Carer Support Plea Following Survey Findings
Wed, 19th Jun 2013
Charities are urging GPs, health and social care staff and the Scottish government to ensure more support ......Read More
Market Research Shows Efficient Internet Access is Crucial to Britons
Tue, 18th Jun 2013
A survey carried out by networking products provider TP-LINK has demonstrated how important efficient Internet access is to the ......Read More
Market Research Shows Employers Calling For Graduates With Work Experience
Tue, 18th Jun 2013
An education survey of 18,000 university leavers undertaken by The High Fliers has discovered that university graduates ......Read More
Survey Shows Benefits of Car Rental Trend
Fri, 14th Jun 2013
A survey conducted on behalf of the British Vehicle Rental and Leasing Association (BVRLA), which questioned 3,700 car rental ......Read More
Poll Highlights Consumer Confusion over Energy Efficiency Technologies
Wed, 12th Jun 2013
Utility market research commissioned by Rexel Northern European Zone has shown that as many as nine in ten Britons ......Read More
Opinion Survey Finds Rise in Consumer Satisfaction with Online Shopping
Tue, 11th Jun 2013
Retail market research conducted on behalf of UPS has revealed that the majority of Britons now prefer to shop ......Read More
Survey Sees Facebook Popularity Drop Plus Public Dislike of Social Media Marketing
Mon, 10th Jun 2013
A new survey by YouGov indicates that Facebook’s massive nine-year popularity is showing signs of waning – UK users ......Read More
Survey Finds UK Entrepreneurs on the Rise
Fri, 7th Jun 2013
Professional services market research by online freelancer platform PeoplePerHour, which questioned 400,000 self-employed workers, has discovered the top entrepreneurial ......Read More

Branding and Advertising Market Research

DJS Research Ltd has comprehensive experience in conducting branding research and advertising tracking.

A brand is a label or symbol which consumers are willing to pay more for, compared with a similar product or service without this label. Understanding what this label or symbol stands for, and building upon this understanding is core to getting to grips with what makes a successful vs unsuccessful brand.

There are very few in business who would disagree that creating a strong brand (whether it be a product brand or corporate brand) can drive business success in the competitive markets of today. Market research can provide invaluable qualitative and quantitative data on the brand and the market in which it operates to enhance strategic and tactical decision making in the future.

DJS Research Ltd has extensive experience of conducting branding research for companies in a range of sectors from fast-moving consumer goods to heavy industry and construction. Some examples of branding topics researched by us include:

Brand performance monitors
Brand positioning optimisation
Corporate reputation studies
Employee brand studies
Investor brand studies
Brand portfolio management
Brand stretch

We also have the capacity to effectively investiagte more specific issues such as the relative strength of corporate and product brands.

We recognise that each company’s brand is unique and therefore offer a bespoke service. However, with all our surveys we ensure that we design research that is action orientated. Our findings and consultative recommendations enable businesses to make the changes and improvements, which will have the most impact on the strength of their brand.

At DJS Research Ltd we have no ‘off-the shelf’ packages to sell, we look at each project with a fresh pair of eyes – including how we go about conducting branding research. However, we do believe that there is a clear trajectory (see diagram below) on which the top level is the eventual purchase or commitment to the brand.

Branding Research