The Challenge

Pulse Outdoor Media wanted to conduct a piece of research to find out the population of people who visit or are based in UK hospitals on a day-to-day basis and to pinpoint the best places to display advertisements in a hospital.

The Approach

We conducted 450 in-person interviews with hospital visitors spread between three hospitals. The interviews were conducted across a range of times and days (weekdays and weekends) and during the same three week period.

The Results

We were able to successfully describe the hospital footfall, how frequently people visit the hospitals, how long they spend in hospitals and where hospital visitors are most likely to notice advertising.

Testimonial

"We have been delighted with the service provided by DJS Research. From start to finish the process couldn't have been simpler or handled more professionally. They had an immediate grasp of our industry, its idiosyncrasies and our goals."

Marion Cronin, Director