Case Study
Pulse Outdoor Media

Sectors: Media and PR
Service(s): Data Processing and Analysis, Face-to-face, Interpretation and Reporting, Project Design, Quantitative, Questionnaire
Approach(es): Branding and Advertising, Consumer

The Challenge

Pulse Outdoor Media wanted to conduct a piece of research to find out the population of people who visit or are based in UK hospitals on a day-to-day basis and to pinpoint the best places to display advertisements in a hospital.

The Approach

We conducted 450 in-person interviews with hospital visitors spread between three hospitals. The interviews were conducted across a range of times and days (weekdays and weekends) and during the same three week period.

The Results

We were able to successfully describe the hospital footfall, how frequently people visit the hospitals, how long they spend in hospitals and where hospital visitors are most likely to notice advertising.

Pulse Outdoor MediaLogo


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