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Ad Testing Market Research

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Ad Testing Market Research

Ad testing market research involves testing advertisements across a range of different mediums (TV, online, print, radio etc.) and the technique can be utilised at almost any stage during the ad development process - although the most common use of the methodology is to test the effectiveness of an advert at an early stage so that only the best couple of prototypes continue through to production and development.

Ad testing can also be used to test the effectiveness of an advert against a competitors - for instance, respondents might be asked to watch a television programme with a commercial break, and then be asked which adverts they remember most vividly, and why they think that might be. Ad testing can also be used to test emotional responses to adverts, the advert's power in persuading the consumer to act in a certain way (i.e. to buy a product) and to guage feelings towards the brand featured in the advertisement.

DJS Research Ltd offer Ad Testing services to clients in a wide range of industries.

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