Gill Redfern to speak about gamification at the MRS Kids and Youth Research conference, tomorrow

27th January 2016 14:36

Tomorrow, Gill Redfern, one of our Research Directors and Lead Director for the Chatter Zone community, will be delivering a half an hour Gill Redfern to speak about gamification at the MRS Kids and Youth Research conference, tomorrowpresentation to the delegates of the Market Research Society’s Kids and Youth Research conference!

The conference, which will be held at Grange City Hotel, London, will feature speakers from companies such as: Disney, BBC Radio 1 Academy, CBBC, Sky Media, the Department for Education and Argos, amongst a variety of other top names. Gill will join the line-up, speaking about how gamification and rewards in online research communities can deliver better results.

During the presentation, Gill will explore which gamification and social media strategies are the most impactful amongst different groups of young people, with emphasis on children and their parents to meet a range of key objectives such as concept testing, pack design, promotions strategy and brand and product preferences.

The core question that the MRS Kids and Youth Conference will explore is: How is kids and youth centred research being used to make young people’s lives better, drive behaviour change, deliver better services and develop winning propositions?

The conference delegates will be educated about how different groups within the youth market make decisions, what they long to do with their spare time and which platforms of communication is the best method of reaching them.

Gill said the following of the MRS Kids & Youth Conference: The Chatter Zone team are extremely excited to be sharing some of our kids and teens' research experience at the conference this week.  Kids demand that we raise the bar and be more creative, more engaging and more fun in our research design - an approach that also serves us well across grown up audiences!”

Tying in with the theme of gamification for kids, we have created a fun riddle for you to solve:

I have an eye, but cannot see; you'll head inside, when you see me! What am I?

Gill Redfern to speak about gamification at the MRS Kids and Youth Research conference, tomorrow

If you would like to know more about the conference, the full information, as well as the timetable of events can be found here. Gill’s Chatter Zone session will take place at 12pm.

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