Our team has extensive expertise in carrying out website evaluation research, as well as managing projects utilising online market research methods. This page refers to our ability to utilise online methodologies to complete research aims - if you are interested in carrying out research relating to a website or online offering, please follow the link above.
We have experience of implementing a number of online market research methodologies, including:
- Online Market Research: Quantitative Consumer Surveys (utilising panel respondents or your own customers)
- Online Market Research: Quantitative B2B Surveys (utilising panel respondents or your own customers)
- Online Dashboards: Real time reporting accessed online - pictured below.
- Accompanied Surfing Interviews
- Web Enabled Focus Groups
- Web Enabled Hall Tests
Online market research can be conducted with both consumers and businesses. The methodology is particularly useful when trying to quickly and efficiently reach large target audiences and clients often wish to utilise a pre-existing list of email contacts which can also reduce costs. Our in-house data services team will script and design a survey, and then deliver an individual link directly to the target audience via email. We abide by all the relevant data protection laws and are registered with the Information Commissioner's Office - in addition, we do not send out any research materials until receiving final sign off from our clients.
If a list of appropriate contacts is not available, we have access to many millions of respondents through our panel partners. We utilise a number of online research panels for surveying specific groups of consumers and businesses (fully screened contacts that have 'signed up' to take part in online market research surveys). We work with these partners on a daily basis and have excellent relationships with them, meaning that not only is the process of completing online market research through them slick and easily managed, but we are also able to negotiate favourable prices for our clients. In addition, for organisations in the education sector, we have our own online market research panel - the VoicED Community.
All our online surveys are entirely hosted and managed by us. Responses are automatically processed at the back end, allowing us to easily analyse the research data and have results available within a quick timescale. We can also provide "live results" for our clients throughout the fieldwork period.
If you are interested in carrying out more qualitative online market research, we are able to offer online focus groups and web-enabled depth interviews. The advantage of this style of research is that, unlike in traditional focus group for instance, it allows individuals who are more geographically dispersed to share opinions on a topic. There is also the potential to introduce visual stimuli, which is not possible utilising more traditional tele-depths for instance.
We can also offer accompanied surfs - where a researcher would talk with a respondent about a website or online offering as they moved around the site.
Online Market Research Case Study
We have recently completed research for Imperial College London which involved understanding the opinions of numerous stakeholders in relation to the university offering a new course. As part of this, DJS Research utilised Imperial College's existing access to undergraduate students' email accounts to send out a piece of online market research to relevant final year students. The survey findings suggested that there was an opportunity to offer the course based on several key factors.
"The research project that DJS Research completed for Imperial College Business School was a huge success in advising us on the viability of launching a new programme. I found them to be extremely flexible given our very tight deadline and very responsive to our needs. It has been a pleasure working with them and I would definitely recommend them to others". - Imperial College London