At DJS Research, we help FMCG/CPG brands connect with the real lives, needs, and expectations of consumers through research that’s insightful, commercially astute, and creatively delivered.

We work with FMCG brands at every stage – from bright idea to global launch – helping uncover what consumers really want, shaping standout propositions, testing marketing communications and supporting successful product development. 

 

We have tried and tested innovation development methodologies which blend seamlessly with our clients’ innovation process frameworks to ensure consumer insight is at the core of business decision making.

Our FMCG expertise

We work across a wide range of FMCG/CPG categories – from food and drink, pet care and personal care, to household goods, homecare, DIY, gardening, and wellness products. Whether you're a brand, manufacturer, supplier, or trade body, we deliver research that helps you stay close to your consumers and ahead of the competition.

 

 

Today’s consumers are more discerning, digitally engaged, and sustainability-minded than ever before, challenging brands to stay relevant but authentic.

Here are just some of the challenges we’re helping our clients navigate right now:

• Value Reframed: Affordability remains key, but value is not just about price. Consumers are assessing cost against benefits like quality, ethical sourcing, pack size, and brand trust. Clear positioning and communication have never been more important.

• Sustainability Expectations Rising: From refillable formats to regenerative sourcing, brands are expected to show measurable progress—not just pledges. Consumers are holding businesses to account, but the ‘say-do’ gap between what people say and what they do remains significant. That’s why we use behavioural science frameworks and proven methodologies to uncover the real drivers behind sustainable choices.

• Omnichannel Purchase Journeys: Online and in-store experiences are blending. Shoppers want consistency across touchpoints, from ecommerce convenience to physical store inspiration. Optimising a frictionless path to purchase has never been more important for brands.

At DJS Research, we work closely with FMCG brands to uncover the consumer truths behind these trends. Our research helps clients not only react to change but lead it, with confidence, clarity, and commercial impact. We’ve helped brands, industry bodies and NGOs navigate complex challenges, seize market opportunities, and make evidence-based decisions that fuel growth.

And because many of our clients operate on a global scale, we work in partnership with our in-house international research team to deliver multi-market insight. We’ve conducted projects in over 60 countries worldwide, including …

• Exploring Gen Z attitudes to meat consumption across 10 markets including the UK, France, Sweden, and New Zealand

• Evaluating grass trimmer concepts with consumers in the UK, France, and Germany to assess appeal and relevance

• Testing purchase intent for educational toys among parents of pre-schoolers in the UK and Germany

Our partnerships with local agencies means we bring consistency, local nuance, and global relevance to your research.

Some of our recent articles include:

What happens to the items you put in your mixed recycling bin?

Millennials are the generation affected most significantly by the cost of living crisis

Is the UK love affair with plant-based diets starting to sour?

Reuse and Refill - all wrapped up   

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