FMCG Market Research Insights And Findings

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FMCG Market Research

Sainsbury's was the cheapest supermarket of 2019, according to Which? poll

13th February 2020 15:14

Sainsbury's was the cheapest supermarket of 2019, according to Which? poll: An annual piece of research conducted by Which? has found that Sainsbury's was the cheapest supermarket of 2019.  The conclusion was reached after the consumer group… Read more...

Packaging company survey reveals consumers would pay more for food products with less plastic

14th November 2019 11:56

Packaging company survey reveals consumers will pay more for food products with less plastic packaging: A study of European consumers has found that the majority would pay more for food products if they contained less plastic packaging.  The research… Read more...

FMCG brands make up over 20% of the top 100 Most Connected Brands 2019, reveals survey

24th October 2019 10:52

FMCG brands make up over 20% of the top 100 Most Connected Brands 2019,A survey looking at the brands consumers have the most emotional connection to and are 'the most indispensible to consumers' daily lives' has revealed that amongst the tech… Read more...

64% of FMCG shoppers open to trying a new brand, reveals survey

9th July 2019 16:47

64% of FMCG shoppers open to trying a new brand: A recent survey has found that 64% of FMCG shoppers are open to trying a new brand. The research also found that FMCG shoppers are most loyal to their grocery brand with 41% sticking with their favourite for… Read more...

Men are more likely to think about what a brand says about them than women, suggests poll

29th May 2019 12:40

Men are more likely to think about what a brand says about them than women: A survey for New Macho, part of brand agency, BBD Perfect Storm, looking at the extent to which FMCG brands reflect a person's values suggests that men are almost twice as… Read more...

Half UK consumers open to paying more for products with eco-friendly packaging, finds poll

25th April 2019 15:47

Half of UK consumers open to paying more for products with eco-friendly packaging: A survey of consumers focussing on their use of plastic packaging has found that 50% would be willing to pay a higher price for goods if they were housed in non-plastic… Read more...

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