Market Research Sends Mix Messages About Scottish Independence

About The Authors

27th August 2014 11:47 - Central Government

With fewer than four weeks to go until the referendum on Scottish independence takes place on 18th September, numerous opinion surveys are sending mixed messages about the likely outcome of the vote. Whilst polls have repeatedly found the pro-Union argument to be leading, the extent of that lead has varied wildly.

The most recent poll released by YouGov suggests support for those voting ‘No’ for independence is at 57%, with those voting for ‘Yes’ at 43%. These figures do not include undecided, which have been removed.

However, a number of political commentators have suggested that the key group for this election will be those who have not made any suggestion as to their previous voting habits or intentions – around ten percent of the Scottish electorate. In addition, other commentators have suggested that this referendum is even more difficult to predict, as there are precedents on which to base assumptions.

Sign up for free insights from your sector…

Support Us...

We hope that you have found this article useful. This section is freely available for all to use. Please help support it by liking us or following us on our social media platforms:

Share this article...

For updated Central Government insights please follow us on @DJS_CentralGov or use our RSS feed

Other Central Government Research Findings

Other Latest Market Research Insights

© DJS Research 2022