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August 2022 - Voluntary

13% of respondents polled in CAF Giving Survey said they may consider cutting back on charitable donations due to cost of living crisis: A survey has revealed that 13% of the people polled in the CAF Giving Survey 2022 may consider cutting back on charitable donations due to the cost of living giving crisis. 

The Charities Aid Foundation's Just Giving 2022 survey is conducted online and collects responses from around 1,000 people every month. This allows the organisation to capture "changes in behaviour and attitudes at a granular level". As well as monthly interviews conducted throughout 2021, this latest report also looked at more recent polling in 2022 when all Covid-19 restrictions came to an end.

Against the backdrop of increased energy bills and fuel hikes, the survey in 2022 revealed that one in 25 respondents (4%) said that they have already cancelled a regular charity donation, while one in 12 (8%) said they had chosen not to make a one-off donation. Six percent of respondents also admitted that in light of the cost of living crisis they have reviewed how much they already donate to charitable causes.

The survey also found that around two-thirds of respondents are planning to cut back on their general outgoings due to increased living costs. 

Asked what they might cut back on in the next 6 months to help manage their bills, just a quarter (24%) said they would not be cutting back on anything, showing the impact of the crisis. 

When asked about the things they may give up, the top answers given were eating and drinking out (38%) and takeaways (37%), followed by buying themselves or their family new clothes (30%) and trips away (24%). As per the headline to this article, 13% also said that they would consider cutting back on donating to charities. The polling for this part of the survey took place between February 2022 and April 2022.  

Fewer people giving

The survey found that the trend towards fewer people giving monthly is now firmly established, although there was a slight improvement towards the end of 2021, and again in March 2022, where around a third of people said that they had donated specifically in response to the Ukraine crisis. During this month, the average donation reached £85, which is a significant increase on the amount of the usual donation, and the largest monthly donation recorded in the history of the survey which began in 2004. 

A key takeaway from the research was that for every month of the year, donation levels in 2021 were lower than their equivalent in 2019. 

 

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