National Survey Reveals How Britons Feel about Charity

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14th March 2013 16:07 - Voluntary


Reportedly the largest survey of its kind, a study by New Philanthropy Capital (NPC) which questioned 3,000 people who had donated more than £50 last year has uncovered some interesting facts about the British attitude to charity.

In terms of region, the traditional joke about Scottish people being misery has been proved wrong - mainstream (as opposed to high income) donors give most to charities in Scotland, the Midlands, the South West and Wales, while those in the North East give the least.

Surprisingly, it was also discovered that in general, mainstream donors on an average income are most keen to give money to charities, since the majority of this demographic felt that people should aim to donate 6.5% of their household income compared with the majority of high income donors who claimed that people should donate 4.7% of their household income.

When it came to gender, the survey found that male respondents gave more to charity at an average of £349 a year, compared to female respondents who generally donated £260 (although it was acknowledged that this might be due to how the sexes differ in earnings).

An important finding of the survey was that charities could be missing out on as much as £665 million in donations every year by not addressing the main reasons for non-donation, which were found to be financial constraints and distrust of charities due to lack of information.

Concerns about wastage, administration costs and lack of transparency were also highlighted as factors that affected people's current attitudes to charities - 63% of donors keep a close eye on evidence as to whether an organisation is having an impact, with high-income donors more vigilant in this area than those on lower incomes.

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