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19th July 2024 11:33 - Voluntary

Survey reveals increase in legacy donations from charity donors: A recent survey by Remember A Charity has highlighted that 21% of charity donors aged over 40 have included a charitable gift in their will, up from 14% in 2010.

The survey was carried out by OKO for Remember A Charity, an organisation which aims to support charities who rely heavily on donations which are made posthumously. Their ultimate goal is to encourage more people to include a charitable donation in their will. This annual consumer tracking survey involved 2,001 charity donors aged 40+ and monitors differences in attitudes and behaviour year-on-year.

Remember A Charity also found that 37% 40–60-year-old charity donors said they were likely to leave a donation in their will, compared to just 27% of over 60s. Additionally, over three-quarters (77%) of all respondents said they would be willing to leave a small percentage of their estate to charity, with 13% said they would leave a stake of over ten percent or more.

There has also been a slight increase in will writing in general with 64% of donors surveyed confirming they had written a will – an increase of 2% since 2021.

Directo of Remember A Charity, Lucinda Frostick, said: “This study shows the long-term positive shift in legacy giving attitudes and behaviour, and that the propensity for giving in this way is gaining ground beyond the Baby Boomer generation, particularly for those in their 40s and 50s. This indicates that there’s great potential for continued growth of the legacy market, but it also stresses the importance of supporter stewardship.”

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