Survey reveals the charitable causes supported by world's wealthiest families

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17th February 2020 16:10 - Voluntary

Survey reveals the charitable causes supported by world's wealthiest families: A poll has revealed the charitable causes favoured by philanthropists the world over, with respondents saying they have donated the most to education. 

Almost three in ten (29%) wealthy donors said that they have pledged the most funding to causes within Education, followed by Health (14%) and then Arts, Culture and Sports (10%). 

The new report published by Rockefeller Philanthropy Advisors and Campden Wealth polled 201 families across 28 countries, who had donated an average of 12 million dollars over the past year. 

Ranking fourth was 'Environment' with wealthy philanthropists donating 8% of their total donations, along with Community and Economic Development (8%) Social and Human Services (7%), Social Justice (6%) and Religious causes (5%). Other causes supported included Youth (4%), Political, Civil and Human Rights (4%), Conflict and Peace (2%) and Agriculture, Fishing and Forestry (2%) A single percentage (1%) was recorded as 'other'. 

“They [UHNW” - ultra-high net worth - philanthropists] see education and having access to education as a way to benefit society overall, to pull people out of poverty. Many people believe that supporting education is the way to help create solutions for society.” 

The authors of the report highligthted that despite climate change being a huge concern and media talking point, just 8% of giving portfolios of respondents were pledged to support the cause. 

The survey also looked at where donations in the US go, with Religion taking the top spot (29%), followed by Education (14%), Human Services (12%) and Foundations (12%).

Other areas included Health (10%), Public-Society Benefit (7%), International Affairs (5%), Arts, Culture and Humanities (5%), Environment/Animals (3%), while 2% focussed on 'Individuals'.

Although the survey sample was relatively small, the conclusions were in line with existing research that has found education is a popular cause amongst wealthy philanthropists.



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