Trust Levels for Charities Falls to 56% in April 2014

About The Authors

24th June 2014 17:18 - Voluntary

Trust levels for charities have dropped 10% in the last year to plummet down to 56% in April 2014, compared to their May 2013 reading of 66%.

The survey, conducted by Charity Awareness Monitor, with 1,000 16+ year olds in Britain, discovered that just over one in 10 (11%) people now trust charities a great deal, with 45% trusting them quite a lot. On the other hand, over one quarter (26%) said they do not trust charities much, with 12% trusting them very little.

Charities are now the seventh most trusted institution behind: the Armed Forces (70%), the NHS (68%), scouts and guides (64%), small businesses (62%), schools (61%) and the royal family (57%).

Political parties are by far the least trusted institution with just 2% of respondents saying they trust them a great deal and over half (51%) trusting them very little.

April’s decline in trust is the first time figures have fallen since 2011:

  • April 2014 – 56%
  • May 2013 – 66%
  • May 2012 – 64%
  • July 2011 – 59%
  • January 2011 – 53%
  • January 2010 – 70%

Charities’ lowest level of trust was recorded in July 2007 at just 42%.

When asked what statements charities could make about their costs to make donating to a charity more reassuring or convince people that charities are doing a good job, 70% of participants said they would be very/quite assured/convinced if every new charity had to be scrutinised by the Charity Commission before it is approved.

The subsequent top three statements were:

  • Review all costs every year to make sure they are as low as possible – 68%
  • Every charity’s accounts are on the Charity Commission website for anybody to see – 67%
  • Staff to be working for the charity, not for the money – 67%

The three least favoured statements were:

  • Head teachers and GPs are now paid £125,000 a year – so why not charity CEOs – 17%
  • If we paid our CEO less your donation would not be as well spent – 19%
  • If we paid our CEO £50,000 a year we could not get the same quality of leader and your donation would not be as well spent – 21%

Note: % = number of participants that would be very/quite assured/convinced.

Sign up for free insights from your sector…

Antispam code: 19681

Support Us..

We hope that you have found this article useful. This section is freely available for all to use. Please help support it by liking us or following us on our social media platforms:

Share this article..

For updated Voluntary insights please follow us on @DJS_Voluntary or use our RSS feed

Other Voluntary Research Findings

Other Latest Market Research Insights

© DJS Research 2019