Market Research Study Reveals Child Confusion Over Food

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25th June 2013 17:10 - Education

The study, which questioned 27,500 pupils, undertaken by the British Nutrition Foundation (BNF) discovered that almost a third of UK primary pupils believe cheese is made from plants whilst a quarter think fish fingers come from chicken or pigs.  The study continues with more astonishing figures, including the finding that nearly one in ten secondary pupils think that tomatoes grow underground and a third of five to eight year olds thinking that pasta and bread is made from meat.

The study, produced to coincide with the BNF’s healthy-eating week, revealed that more than three-quarters (77%) of primary school children and nearly nine in ten (88%) of secondary pupils knew that people should eat at least five portions of fruit and vegetables a day.  However, most fail to do this, with over half (67%) of primary pupils and four fifths (81%) of secondary students saying they eat less than this daily.

Roy Ballam, Education Programme Manager at BNF called for a national framework and guidance for food and nutrition education across the UK which would re-engage children with:

“The origins of food, nutrition and cooking, so that they grow up with a fuller understanding of how food reaches them and what a healthy diet and lifestyle consists of."

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