Market Research Finds Fast-Food Franchises Weather the Recession Well

About The Authors

8th February 2012 16:27 - Food

A survey by has confirmed that fast-food restaurants serving low-cost meals are one of the better performing industries since the recession took hold in 2008.

The study showed that the average age of the person attracted to buying a fast-food franchise is 39, with 87% being male.

The aspiring franchisees who took part in the survey said that their main competition when it comes to earning a good living is from large food chains.

Their second biggest threat is the rising cost of ingredients, followed by Health & Safety regulation compliance and keeping up with consumer trends such as low-carb diets.

In total, 48% of those wanting to purchase a fast food franchise have no previous experience of running a food-related business, while 39% have worked at (not run) a food business.

A majority of 64% claimed that being their own boss was their main motivation for wanting to buy a fast-food franchise, followed by 35% interested in a franchise to build a famous brand, 32% because they think they will enjoy the lifestyle and 31% whose driving motivation is that they believe there is guaranteed money to be made in fast food.

Sign up for free insights from your sector…

Support Us...

We hope that you have found this article useful. This section is freely available for all to use. Please help support it by liking us or following us on our social media platforms:

Share this article...

For updated Food insights please follow us on @DJS_FoodDrink or use our RSS feed

Other Food Research Findings

Other Latest Market Research Insights

© DJS Research 2021