Meat consumption has decreased in the past year, survey finds

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5th December 2014 16:29 - Food

A recent survey by YouGov, commissioned by Eating Better and Friends of the Earth, has found a decrease in the amount of meat people are eating this year.

The findings have shown that 1 in 3 people would think about cutting back on how much meat they eat and 1 in 5 have already done so.

Just 5 per cent of people in Britain reported eating more meat this year.

The results of the survey were showcased in Eating Better’s new report: Let’s talk about meat: changing dietary behaviour for the 21st century. The conclusion drawn from the survey was that the Government and the majority of food brands were not supporting Eating Better and Friends of the Earth’s efforts to reduce meat consumption.

The survey showed that few people were aware that consuming meat affects the climate (“producing a half a pound hamburger or a piece of meat the size of two decks of cards releases as much greenhouse gas into the atmosphere as driving a 3,000-pound car nearly 10 miles.” Source: Only 28 per cent of the respondents agreed that eating meat affects the environment.

Eating Better calls for:

  • The Eatwell Plate to be updated and for advice about consuming meat to be published for health workers, teachers and companies.
  • Food manufacturers/providers to create low meat alternates, which are affordable and appealing.
  • More research into reducing how much meat people eat.


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