Over half UK adults intend to eat more British produce following Brexit, reveals survey

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28th January 2021 11:50 - Food

Over half UK adults intend to eat more British produce following Brexit: A survey of UK adults has revealed that more than half are looking to buy more British food and produce this year, following the UK's departure from the EU. 

The survey for Cross & Blackwell asked 2,000 UK people over the age of 18 for their opinions, finding that a third are  looking to buy British in order to support the economy, whilst 61% said that buying more homegrown produce is a ‘logical choice’. 

Nine out of 10 respondents questioned said that following Brexit, they think it is important for major brands to support producers in the UK.

Since the coronavirus pandemic began and lockdowns were enforced in the UK, shopping habits have changed, found the research, with more than a third of respondents (36%) saying that during the pandemic they have supported more local businesses. An average of £21 per week was spent on UK produce, according to the survey, however more than half the respondents polled admitted to not checking the source of a product before they buy it. 

Of the people who seek out local produce as part of their weekly shop, the main drivers for doing so were ’supporting local businesses’, ‘farmers’ and ‘the community’.  More than a third of UK adults polled said they buy locally to ‘do their bit’ for the planet. 

The reserach also revealed that half the respondents polled said they would like to know more about where the food they eat comes from, while six out of 10 said they would like to see more of the major UK brands sourcing local produce.

Over three-quarters (77%) said they would favour a brand which uses British ingredients.

When it comes to the types of items Brits would only buy if they were home sourced, eggs, milk and meat came top, whilst a third would only purchase fruit grown in the UK.

Dean Towey, from Princes, owner of Crosse & Blackwell said: “It’s clear from the research that consumers are more committed than ever to buying local produce and supporting British farmers this year.”

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