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December 2023 - Food

UK consumers are now considering the environment when buying food: According to a new survey by IPSOS, people in the UK are increasingly considering the environment when buying food. Seven in ten (70%) respondents said that healthy products should not harm the environment, with another 43% stating that they’re willing to change their diet to help “contribute to a better world”.

The survey was conducted by IPSOS and Tetra Pak. It included 5000 participants from 10 countries across the world. Five thousand online interviews took place to collect the necessary data. The research took place to investigate peoples’ views on food and the environment.

The countries involved included Brazil, China, India, Germany, Kenya, Spain, South Africa, South Korea, the USA and the United Kingdom.

Eating meat

Further findings found almost half of the respondents across the ten countries interviewed said they have reduced their meat consumption or stopped eating meat altogether. As well as that, 47% of vegetarians from the UK stated the environment was their primary motivator for switching - this was the highest out of the 10 countries surveyed. Over half (56%) of all the global respondents cited health reasons for adopting a reduced meat diet.

When asked about who is responsible for the supply of healthy and environmentally friendly food, 62% of the UK respondents said the government is responsible for the supply of food. This is compared to a global average of 50%. Another finding from the survey is that 7 in 10 people said they would offer up their convenience to buy healthy products.

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