Most parents believe childhood vaccines are effective, safe and trustworthy, new data shows
July 2025 - Health
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Most parents believe childhood vaccines are effective, safe and trustworthy, new data shows: Confidence in children’s vaccines is high with 87% agreeing the vaccines work (compared to 89% in 2024), 85% believe they are safe (up from 84% in 2023) and 84% trust the vaccines (increasing from 82% in 2024).
The UK Health Security Agency (UKHSA) commissioned the research organisation IPSOS to gather data for the childhood vaccines: parental attitudes survey 2025. The annual survey was carried out between 16 January to 12 February 2025. In just under a month, a total of 3,272 parents with at least one child aged between 2 months and 4 years completed the survey. The aim was to track parental attitudes towards childhood immunisations across the UK.
The awareness of vaccine preventable diseases and their seriousness is increasing among parents. Nine in ten parents (90%) now agree that pneumonia, meningitis, hepatitis, polio and septicaemia are serious, up from 86% last year.
Just over three quarters (76%) of parents reported having seen or heard information about vaccines in the last 12 months, with four fifths (80%) of them reporting this as positive information. Only 3% stated hearing information from sources that are against vaccines. Most people reported getting their information from official sources such as their local GPs or the various NHS websites as these are seen as the most reliable. Approximately two thirds of parents (67%) ranked GPs in their top 3 for most trusted sources (out of 12), along with nearly three fifths (59%) ranking the NHS in their top 3.
As well as confidence and awareness around vaccine preventable diseases being high, satisfaction of the services available for providing vaccines is also high. 86% of parents were either fairly satisfied or very satisfied with their child’s recent vaccine experience. This results from parents being happy with the information provided (82%), the behaviour of the health professionals (86%) and how their questions were answered (78%).
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