Poll Finds Despite Knowing Risks, Britons Skimp On Sunscreen

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20th September 2011 13:57 - Health


Despite high levels of awareness of the dangers of exposure to the Sun, a recent poll by YouGov suggests that Britons are still risking their health by getting sunburnt. Over 90% of Britons surveyed said their skin has been sunburnt, whilst around half (44%) said they had experienced pain as a result of sunburn. 
There is also a large gap between awareness and action. Almost everyone (96%) said they were aware that suffering sunburn increases the risk of developing cancer, but one in five often don’t plan for the weather and are caught out in sunny conditions without protection. A further 22% prefer to be ‘tanned’. 
Furthermore, less than half (47%) of the men interviewed used higher than factor 15 sunscreen – two thirds of women routinely used sunscreen with a factor high than 15. Worryingly, 14% of men are not worried about getting sunburnt, compared to only 8% of women. 
Over the last 25 years in Britain, the rate of malignant melanoma – the most serious form of skin cancer - has risen faster than any of the most common cancers in males and females; rates of men dying from malignant melanoma having doubled in the last 30 years.

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