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October 2025 - Health

UK residents use personal care routines to support their long-term health and wellbeing, according to latest research: A new study has revealed that over half (51%) of UK citizens are prioritising personal care routines they believe contribute to their long-term health and well-being. Notably, it is the older generation (ages 60-69) who are leading this trend, with more than two-thirds (67%) adopting routines to help them maintain their health.

Kenvue's report, titled "A New View of Care," is based on feedback from 10,000 citizens across 10 countries, including 1,009 respondents from the UK, who were surveyed in May 2025. The findings indicate that, compared to countries like France and Germany, people in the UK are significantly more inclined to believe that their personal care routines — broadly defined as personal grooming, using vitamins and supplements, eating well, exercising, and practising mindfulness —lead to better health outcomes. Specifically, just over a third (36%) of individuals in France and a quarter (27%) in Germany feel that their routines have a significant impact on their overall health.

When asked about the benefits of personal care routines, two-fifths (42%) of respondents in the UK said their aim was to improve or maintain their overall health. Additionally, almost four in ten (37%) mentioned that they intended to take control of their health and well-being, while one-third (33%) started their personal care routines to prevent future health problems. The results also show that UK citizens are more likely to associate their appearance with health, with nearly eight out of ten (79%) reporting that they look after their health to improve or maintain their appearance.

When researching information about personal care, the report reveals that while social media and generative AI are increasingly being used, trust in these sources varies significantly across the world. For instance, only one-fifth (21%) of respondents from Europe (UK, France, and Germany) say they trust social media influencers, compared to 40% in Asia. Similarly, trust in AI as a reliable source of personal care information is significantly lower in Europe (24%), compared to Latin America (32%) and Asia (40%).

Bas Vorsteveld Kenvue Area MD (northern Europe), said, "As the Government’s 10 Year Plan makes clear, it’s more important than ever for people to take greater responsibility for their health. Our findings show that many in the UK are already doing just that - embracing everyday self-care as a way to stay well in the long run."

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