Charities not using tech to maximise donations, survey finds

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15th April 2019 17:22 - Information Technology

Charities not using tech to maximise donations: A survey of charity bosses has found that organisations could be missing out on boosting their donations because they are not using technology as effectively as they could be – yet nine out of ten polled said investing in tech is a top priority.

The poll of charity leaders for The Charities Aid Foundation (CAF) found an increase in the number of charities planning to, or who already have made IT investment a priority, rising from 83% twelve months ago to 87% in 2019..

The Charity Landscape Survey also highlighted the importance placed upon social media for charities, with 95% saying they have increased or are planning to increase their social media presence, including campaigns and activities in the next twelve months. That said, less than half (45%) have put a strategy in place for navigating the technological changes they face,  a figure that is even lower for smaller charities (38%).

The research found that although 59% of the charity leaders surveyed reported using new tech and social media in an effective way, only 29% believed they were using technology in a way that maximised donations and increased giving.

The survey also found while many charities see the benefits of harnessing technology to open up further opportunities to raise awareness and ultimately donations, three quarters have mixed feelings about it, believing that tech will change the nature of the issues faced by charities today.



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