Market Research Discovers Scotland Is Biggest UK Region for Social Networking
May 2012 - Information Technology
A new BT survey of 2,000 Britons has revealed that people in Scotland are the most prolific users of social networking sites in the UK.
In total, around 48% of Scots who use the Internet regularly access social networking sites such as Facebook and Twitter.
This compares to 43% of respondents in Wales, 39% in the South-west, 33% in the North-east and 20% in Northern Ireland.
Those who live in the capital however top the scale – the study revealed that 45.7% of Londoners who use the Internet frequently spend time on social networking platforms.
The market research also discovered that women are doubly dependent on social media than men - approximately 18% of women, compared with only 7% of men admitted they would miss social networking sites the most if the Internet no longer existed.
Brendan Dick, BT Scotland Director, commented: “This research makes it clearer than ever how Scotland and the UK as a whole have embraced the Internet across all aspects of life and, in particular, shows the different way UK men and women use the Internet.”
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