Media Literacy Survey Finds Britons Going Online 50% More Than 5 Years Ago

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31st March 2012 16:00 - Information Technology

Ofcom's latest Adults Media Use and Attitudes study has revealed that Britons are now spending 50% more time online than five years ago.

The average user now spends more than 15 hours each week online compared to just under 10 hours weekly in 2007. Smartphone use has contributed greatly to Internet usage - the percentage of adults accessing the Internet on these devices has risen from 30% in 2010 to 44% in 2011.

Further findings saw 68% of those surveyed use the Internet to find information about public services, 79% going online to plan leisure activities, and 48% either watching TV and films online or downloading them.

In addition, the media literacy survey also showed that the general UK population are now much more comfortable with using the Internet than previously – while 70% had concerns about this medium in 2007, only 50% of respondents have any concerns at present.

A total of  61% of adults bank or pay their bills online, while 47% "have some concerns about entering credit card details online (but would do so)" and 56% percent check for padlock icons and other "formal" signs before deciding whether or not to enter their personal details online.

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