Survey Discovers Over 50s in Britain Love Techy Gadgets

About The Authors

17th October 2012 17:05 - Information Technology


According to a recent survey by the Gadget Show Live Christmas, older Britons love their techy toys as much as the younger generation.

The study showed that Britain has become a nation of avid GOOFs – in other words, Gadget Obsessed Over Fifties.

This age demographic were found to own almost as many tech gadgets than their counterparts who are half their age.

In total, three-quarters of respondents over 50 own a smartphone, while 71% have a flatscreen TV. Additionally, four in ten or 40% of ‘GOOFs’ own a tablet of some sort, and the same amount have a Kindle e-reader.

A further third of these surveyants said they owned a portable games console, with one in five having an Xbox, PS3 or Wii. The same percentage claimed to use a fitness app or game.

The market research also revealed the most popular gadgets amongst over 50 year olds - digital cameras and laptops. Almost all those surveyed at 94% now own a digital camera, while eight in ten have a laptop.

Matt Hodgins, Event Director for the Gadget Show Live Christmas, commented: “This proves that gadgets hold as much, and sometimes more, appeal to older generations than younger ones. The over-50s often have more disposable cash for high end products such as tablets and flatscreen televisions and have more time to enjoy them, too.”

Sign up for free insights from your sector…

Support Us...

We hope that you have found this article useful. This section is freely available for all to use. Please help support it by liking us or following us on our social media platforms:

Share this article...

For updated Information Technology insights please follow us on @DJS_IT or use our RSS feed

Other Information Technology Research Findings

Other Latest Market Research Insights

© DJS Research 2020