Survey Finds Britons Losing Trust in SMS and Mobile Social Networking
6th March 2012 16:30 - Information Technology
A survey of 1,000 UK consumers by Cloudmark has uncovered an increasing decline in public trust for marketing texts and mobile social networking.
SMS is now viewed as a less secure channel than a year ago by 19% of the surveyants, and a majority of 52% said they do not have enough trust in the security of their mobile phone to use it to buy goods and services.
The reason for this decline in trust is due to increased public awareness of how easy it is for hackers to steal information on mobiles.
Vice-President of Mobile Marketing at Cloudmark, Alan Ranger, commented: “A year ago you only wanted to receive trusted messages, but in the last year there have been more text messages asking if you had an accident or wanted to reclaim PPI, and people who have had accidents get worried that their data has been leaked. There is an increase in malware and attackers are using SMS to propagate that. No one trusts email anymore, you don't click on links, so attackers have moved to mobile. If the recipient thinks a message is from a friend they act on it; it may say 'you have a new voicemail' – when you dial it, it is a premium-rate number.”
In addition to a loss of trust in text messages, the survey also revealed an increasing decline in public trust when it comes to mobile social networking - 38% of respondents said they have less trust in social networks being secure than previously, and 22% claimed they are increasingly disillusioned with instant messaging services.
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