Social and environmental responsibility in market research

Our company vision statement:

'We are building a strong and sustainable business where all our Partners can play a role in driving success for clients and our people’.

We are an employee-owned business that is a Company Partner of the Market Research Society and we run our company in an open way, with a strong commitment to corporate social responsibility (CSR) and involvement with the communities we operate in.

We are striving to make a positive impact through our work across the private, public and not-for-profit sectors, and to have a positive impact on improving outcomes for people in the community through our work with our clients, and as an employer.

We refer to sustainability both in terms of staying in business and making a profit, but also sustainability in terms of doing the right thing for the planet, our people, stakeholders and communities.

Becoming a Certified B Corporation™

In 2021, DJS became employee-owned. As part of that transition, our Managing Director Al Gleed worked with colleagues across the business to co-create a new strategic plan. One message came through clearly: employee ownership goes hand in hand with responsibility - to each other, to our clients, and to the wider society our work influences.

That conversation marked a turning point. Since then, we’ve taken a more structured, evidence-based approach to understanding and improving our impact as a business.

In 2025, this journey led to DJS Research becoming a Certified B Corporation™, joining a global community of businesses committed to balancing profit with purpose.

What does it mean to be a B Corp?

Certified B Corporations™ are businesses verified by B Lab™ to meet high standards of social and environmental performance, transparency, and accountability.

Certification looks at the whole business - including governance, how we support our people, our role in the community, our environmental practices, and how we serve our clients. It’s not a one-off badge: B Corps commit to continuous improvement and must recertify every three years.

For us, B Corp Certification provides an external framework that helps hold us to account and ensures our commitments are embedded in how we operate day to day.

Alongside this, we’ve continued to prioritise research that delivers positive impact - particularly in areas such as public services, regulation, healthcare, culture and vulnerable audiences - where robust insight can support better outcomes for people and communities.

What this means for our clients

Our B Corp Certification reinforces our commitments to: