Our social & environmental responsibilities

An an employee-owned organisation, our people are empowered to shape our future. Our company mission statement recognises the value of every individual at DJS Research: 

'We are building a strong & sustainable business where all our employee Partners can play a role in driving success for our clients and our people'.

Our vision is supported by our shared responsibility for setting and upholding high social and environmental standards. As individuals, and a collective, we are committed to ensuring our working practices, our outputs and our culture have a positive impact on the clients and communities that we work with - as well as each other. 

Our research capabilities and business integrity are fully endorsed by our accreditation as a Company Partner of the Market Research Society (MRS). We adhere wholly to the strict MRS Code of Conduct and recognise the importance of ensuring that not only what we do, but how we do it, leaves only a positive impact on the world around us. We refer to sustainability both in terms of staying in business and making a profit, but in terms of doing the right thing for the planet, our people, our stakeholders and our society.

From employee-ownership to becoming a Certified B Corporation™

Our transition to employee-ownership was followed by the creation of a new strategic plan, developed collaboratively by Managing Director Al Gleed with employee Partners across our organisation. One message came through loud and clear: employee ownership goes hand in hand with responsibility - to each other, our clients, and society.

That shared revelation marked a turning point and since then we have adopted a more structured, evidence-based approach to understanding and improving our impact as a business.

Our pursuit of true social and environmental accountability led us to submit our organisation for B Corp certification and in December 2025 we were delighted to become a Certified B Corporation™, joining a global community of businesses committed to balancing profit with purpose.

What does it mean to be a B Corp?

Certified B Corporations™ are businesses verified by B Lab™ to meet high standards of social and environmental performance, transparency, and accountability.

Certification looks at the whole business - including governance, how we support our people, our role in the community, our environmental practices, and how we serve our clients. It’s not a one-off badge: B Corps commit to continuous improvement and must recertify every three years.

For DJS Research, B Corp Certification provides an external framework that helps hold us to account and ensures our commitments are embedded in how we operate day to day.

Alongside this, we continue to prioritise research that delivers positive social impact - particularly in areas such as public services, regulation, healthcare, culture and vulnerable audiences - where robust insight can support better outcomes for people and communities. Inclusivity and accessibility are imbedded in our projects from the outset to ensure they are fully representative and give all audiences a voice. 

What does our B Corp status means for our clients?

Being a B Corp doesn’t change what we do - it strengthens how we do it.

Our B Corp Certification reinforces our ongoing commitments to:

• Rigorous, ethical research practices

• Transparency and accountability

• Long-term partnerships built on trust

• Insight designed to inform better decision-making and have positive impact

To read more about our certification, and to view our B Corp Impact Score, head to our B Corp profile: DJS Research - Certified B Corporation - B Lab Global.

We have also developed, and are now implementing, a Carbon Reduction Plan as per PPN06/21 (Government procurement policy).