B2B market research companies

B2B market research companies

B2B (business to business) market research companies are market research companies that only offer their services to B2B businesses, not B2C (business to consumer) businesses. The research carried out would be aimed at helping companies make decisions about what they are selling to other businesses, this might be linked to business operations, marketing strategies or product/services. B2B market research in general is the process of gathering, analysing, and interpreting data about a business, rather than a consumer.

B2B market research companies will employ a range of methodologies to collect data, including surveys, interviews, focus groups, and observational studies. Industries specialised in will often be technology, healthcare, manufacturing, or financial services.

Examples of what B2B market research companies have to offer include measuring perceptions, assessing new opportunities or markets, creating evidence-based content, marketing communications research, pricing research, and developing successful and profitable propositions. Many typical market research companies will also offer B2B market research, as we do at DJS Research.

As well as offering consumer research, we also offer B2B market research. In the past, we have done B2B projects for the likes of Npower, Yodel, Imperial College, Savills, and Engineering Council. Npower said this: “DJS are easy to work with. They understood what we were looking to achieve. The research was set up quickly and the results delivered on time and to budget”, about our project with them.

For updated B2B market research companies information please follow us on @djsresearch.