Human behaviour studies

Human behavioural studies is the study of how humans react to the environment around them. Psychologists have developed many ways to observe human behaviour that are now used in behavioural science market research. Understanding how and why humans behave is important in almost everything we do: from predicting what your opponents will do in a football match, to understanding which products customers will most likely pick from the shelves. Psychologists have uncovered many ways to study human behaviour…

Introspection method – The introspection method is when an individual explains their feelings and experiences to another person. The person receiving the information will be able to get a better understanding through what they’re told, rather than through what they can simply observe.

Observation method – This method uses the researcher’s observational skills to gain information about another person. This is better performed in a natural environment when the participant doesn’t, necessarily, know they are being observed at that particular point – this makes their behaviour more natural.

Experimental method – The experimental method will, often, be performed in a lab under controlled conditions and will be used to measure the effect that one variable has on another. For example, whether listening to certain music increases or decrease heart rate.

Clinical method – Most commonly used in hospitals, the clinical method is when the information about an individual can be gathered from other sources, such as other people or medical records.

Survey method – This method is used to gather information from large groups via surveys and questionnaires. It is best used to quickly gather large amounts of information and can be gathered from further afield.

Genetic method – The genetic method allows researchers to understand an individual’s behaviour through past experiences; especially from childhood.

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