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Qualitative Online Communities

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Qualitative Online Communities

Qualitative online communities provide an online setting in which to carry out short or longer-term asynchronous research.

At DJS Research we use an industry-leading research tool for conducting online qualitative studies and developing robust insight communities. Available on mobile and desktop in 19 languages, our tool makes it easy to conduct custom qualitative research for any duration or project size, anywhere in the world.

We can design engaging studies using a combination of activities, journals, real-time chat rooms and discussion forums. We can create an unlimited number of activities using various interactive question types including open text, media uploads, image and video markup, card sorting, fill the blanks, quick polls, grids and more.

Insight communities: involve customers earlier in the decision-making process by creating an insight community that lets you check-in on what your target audience has to say at any time.

Pre-meeting homework assignments: take homework assignments to the next level by familiarising respondents to the topic prior to in-person research. Dive deeper, streamline data collection and management, and quickly leverage imagery, quotes, charts and more to bring your final report to life.

Digital ethnography:connect with respondents and understand their behaviour in a natural way using a variety of asynchronous activities and tasks. Conduct in-home ethnographies, usage tests, consumer exploration studies, brand research and more.

Innovation, ideation & co-creation:inspire creativity, collaboration and co-creation with your target audience to develop new ideas or enhance existing ones. Rapidly seed and iterate early concepts in the ideation process to gain timely insight into consumer needs and opportunities for further innovation.

Diary & journaling:capture ongoing routines and behaviours at any length or interval in rich detail by having respondents document their experiences through the use of diaries and journals on mobile or desktop.

In-the-moment research:experience through the eyes of your consumer. Send participants on mobile missions, shop-alongs or any other in-store or in-home experience to capture information, reactions and decisions as they happen.

A range of use cases: Concept testing (ad, creative, product, etc.), Product & concept development, Purchase journey, UX testing (website, app, etc.), In-Home Use Tests (IHUTs), Benchmarking & tracking, Experience/satisfaction studies, Attitudinal & behavioural studies, awareness, perception & performance.

 

To find out more about our qualitative online communities, please get in touch with the team

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