Scotland market research

Scotland market research

Scottish market research refers to process of analysing, collecting and interpreting data related to Scotland. This is normally the economic environment within Scotland, consumer behaviour of the Scottish people and market trends in Scotland. This market research aims to furnish businesses, organisations and policymakers located in Scotland with valuable findings and information which will benefit their future projects.

The key components of Scottish market research are:

• Consumer Behaviour in Scotland: This involves understanding and investigating the preferences, buying patterns and attitudes of the people of Scotland. This will help businesses to tailor their products or services to the needs and wants of the customers they are targeting.
• Demographic Research: This the focus on studying the characteristics of the Scottish population, these may be age, gender, income levels and education level and identifying target demographics and assessing market segmentation opportunities.
• Market Analysis: The assessment of economic conditions, consumer behaviour and market trends within Scotland. Market size, growth potential and key players in the market will also be assessed as part of the research too.

At DJS Research, we have vast experience from many years of conducting market research. Across our many years of being in the industry, we have worked with many Scottish companies such as National Trust for Scotland, SCVO & the Scottish Government, National Galleries for Scotland and Social Care & Social Work Improvement for Scotland. Our team at DJS Research uses many research methods including focus groups, surveys, in-depth interviews, behavioural science, customer profiling and more.

For updated Scotland market research information please follow us on @djsresearch.