Thought Leadership in Market Research

Market Research Thoughts Leadership

Our Researchers are experts in their field. Passionate about their specialisms and core sectors, their commitment to ever expand the breadth of their subject knowledge ensures we are always on the front foot; whether it’s awareness of emerging market and consumer trends, key sector developments or the latest research methodologies, our experts make certain we have all bases covered.  

In this section you’ll find original thought leadership pieces written by research experts from across our organisation. These articles cover a wide range of topics but they have a common purpose; to share interesting, and valuable, observations on pertinent matters for both our sectors and specialist areas.

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Headlines from the Visitor Studies Conference 2024

13th August 2024 15:16

Article by Senior Research Manager and Culture Lead, Vicky Mullis. This year’s Visitor Studies Conference in London, The cost of culture: measuring barriers affecting the visitor experience, proved to be a full-day of fascinating and inspiring presentations.… Read more...


Highlights from the Yorkshire Sustainability Festival 2024

4th July 2024 17:22

Article by Research Director, and Sustainability Lead,Gill Redfern. As a Yorkshire Sustainability Festival first timer I wasn’t entirely sure what to expect from the event (which is sponsored by the University of Leeds), but when I saw Mary Portas,… Read more...


AI, socials & short-form content: how kids are consuming media in 2024

13th June 2024 15:22

Article by Research Director,and Children and Young People Specialist, Helen Menzies. Each year Ofcom, the UK’s communications regulator, publishes a report examining how children and young people are engaging with the media. Here at DJS Research we… Read more...


Driving forward change: how we delivered the WYCA bus reform consultation

30th May 2024 12:50

Article by Research Director, and Transport and Infrastructure Lead, Matt Bristow Increasingly, public sector organisations are under pressure to achieve the impossible and engage with a broadly representative cross section of people in response to a proposal… Read more...


The doctor will (not) see you now…

30th April 2024 12:29

DJS Research’s lead on Healthcare Research and Head of International, Charlotte Sykes had been mulling over a trend she and her team thought they were observing through their work over recent years. From the many thousands of interactions they have… Read more...


Contenders Ready! Reflecting on the success of the Gladiators re-boot amongst family audiences

3rd April 2024 12:32

By Helen Menzies, Research Director Have you been watching the re-boot of Gladiators on the BBC? We certainly have in my house and according to the data we are not alone. Gladiators has been a huge hit for the BBC, in fact it has been the biggest entertainment… Read more...


Embracing Slow Travel: reducing our carbon footprint one journey at a time

19th March 2024 17:54

By Gill Redfern, Research Director Like many, I try to do my bit when it comes to reducing my household’s carbon footprint; as a household we recycle what we can, try to buy local and in season where possible, we are eating less meat/more plant based… Read more...

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