Thought Leadership in Market Research
Our Researchers are experts in their field. Passionate about their specialisms and core sectors, their commitment to ever expand the breadth of their subject knowledge ensures we are always on the front foot; whether it’s awareness of emerging market and consumer trends, key sector developments or the latest research methodologies, our experts make certain we have all bases covered.
In this section you’ll find original thought leadership pieces written by research experts from across our organisation. These articles cover a wide range of topics but they have a common purpose; to share interesting, and valuable, observations on pertinent matters for both our sectors and specialist areas.
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Bridging the Gap - consultation and creativity combined
11th December 2024 23:20
Earlier this year our Research and Creative Services teams worked on a hugely rewarding project for We Are Undefeatable, a collective movement supported by 15 leading health and social care charities to support people living with long term health conditions… Read more...
To ban or not to ban? Social media and children’s online safety in the spotlight.
25th October 2024 00:03
Article by Helen Menzies, Research Director and Children and Young People Specialist. Smartphone bans in schools, the Online Safety Act, new teen accounts on social media and the daily battle to keep kids safe online… there’s a lot going on right… Read more...
Preparation, preparation, preparation – always time well spent!
22nd October 2024 22:33
Now in our industry, we’re no strangers to conducting interviews. We also know that the key to developing any new skill is practice. Armed with this knowledge, and memories of their own first-interviews firmly front of mind, a group of DJS Partners… Read more...
Thoughts on the Vulnerability & Debt Conference 2024
10th October 2024 13:26
Article written by Ali Sims, Research Director and Vulnerability Lead. Last month I attended the Utility Week Vulnerability & Debt Conference 2024 and so much of what the speakers had to say struck a chord. Here are a few highlights and my thoughts on… Read more...
Navigating Online Sample Quality Challenges in Market Research
8th October 2024 15:48
By Carly Parsons, Panel Development and Strategy Manager. The market research industry is currently grappling with significant challenges related to the quality of online sample data. As digital data collection becomes more widespread, we are seeing an increase… Read more...
The Great DJS Biscuit Survey: to dunk or not to dunk?
25th September 2024 18:00
By Michael Astakhov, Senior Research Executive (and hobnob fan) Biscuits: the humble hero of snack time. We often have a pack or two (or three…) knocking about in the office and, it may surprise you to hear, they’ve been the subject of many a… Read more...
Reflection on the MRS Manchester event 2024
25th September 2024 15:17
Article by Jasmine Palin, Research Executive. I, along with a number of my colleagues from across DJS Research, recently had the pleasure of attending the MRS Best of Events and Awards, in Manchester. We embraced this opportunity as it's not every day… Read more...
