DJS Research Ltd Annual Review 2012: Continuity and Change

18th December 2012 09:48

Continuity and Change

The title of this year’s annual report is reflective of events which have taken place over the last year at DJS Research Ltd: there has been a lot of change, particularly on the surface. Our turnover has grown for the tenth consecutive year, and we now employ 35 permanent members of staff – an increase of over 50% on this time last year. In May, this growth became tangible with our move to newer, larger offices – incorporating a 50-station international CATI unit and providing our agency with the space to continue to grow in the coming years. The opening of the new offices was a landmark moment for DJS Research Ltd, allowing for a meeting of those people who have partnered with us from the beginning, and those with whom our relationship is somewhat newer, to celebrate the culmination of a decade of success which started in an office in Danny Sims’ back garden.

Still, we have been careful not to forget our beginnings, and we continue to work to the ethos which has got us to where we are today. We still have the same senior team, with one or two additions, and that senior team continues to be heavily involved in every project carried out at DJS Research. We have also sought continuity in our location; we moved a mere 6 miles to our new offices, allowing us to maintain our highly effective group of telephone interviewers whilst at the same time providing them with improved resources. Our size and location may have changed, but our passion for, investment in tools to improve, and ability to carry out research continues.

Open Office Cake CuttingOpen Office Balloon Release


Aside from the opening of the new office, 2012 has been a year of highs for DJS Research Ltd:

> In January, we took our first foray in to the world apprenticeships, when Elysha King joined. Elysha’s initiative and ability convinced us that apprenticeships were an incredibly worthwhile investment, and we now have two other apprentices – Kieran Heald and Rebecca Tracey – with another due to start in the coming weeks.

> In addition to the three apprentices, we have added twelve other staff members across all levels of the business.

> We recorded a full-house in the MRS Advanced Certificate examinations, with Alex McCluckie, Alex Noden, Laura Crowe and Matt Bristow all passing at the first attempt.

> Our graduate scheme celebrated its first birthday – both Alex M and Laura have been promoted to Senior Research Executive since joining in the inaugural year, and Annie Young, this year’s graduate, is managing international clients across several sectors as a Research Executive.

> We launched ‘Insights’, our free sector specific market research findings library, available on our website and organised by sector.

> James Hinde, Research Director, presented to the AMDIS Conference – James spoke about the value of market research for independent schools.

> Theo Paphitis selected DJS Research Ltd as a winner of #SBS, his small business Sunday competition which takes place on twitter. Our winning entry featured the cake which was cut at the office open day.

> Less than a week later, we were shortlisted for the Customer Focussed Award at the Cheshire Business Awards, we eventually received a commendation in DJS’ first ever business awards ceremony.

> DJS Research Ltd, along with our sister company, founded the Market Research World Group – a group for the free discussion of market research by graduates, students, agency and client-side researchers and anyone with an interested in the industry.

> In November, we were selected for the GrowthAccelerator scheme - a scheme aimed at encouraging innovation in high-growth SMEs.

> Finally, we hosted Jane Frost CBE, the CEO of the Market Research Society. Jane spoke about a range of issues, and stayed for a lengthy Q&A session, further details of which can be found on our website.


 #SBS Winners 

Giving Back

We have continued to give back to the local community, through sponsorship of Whaley Water Weekend, Whaley Firework Friday and numerous local sports teams. In addition, our Open Office day raised £500 for national charities, and our staff have raised money in the office for Jeans for Genes Day and MacMillan Cancer Support. In addition, we are pleased to announce that Elliot Simmonds, our Marketing Executive, will be climbing Mt. Kilimanjaro in February 2014 to raise money for MacMillan – further details to follow in the New Year.

Moving Forward

We have big plans for 2013. Our financial targets are ambitious, and the recent addition of some key staff, and plans for further additions early next year, should help to further strengthen our offer in a variety of sectors. We will be seeking to continue all our relationships with current clients, many of which we feel are particularly good, whilst at the same time expanding our range of clientele, experience and offer.

As part of this expansion, we are pleased to announce that VoicED, the market research panel for Education Professionals is in its final stages of testing and we hope to open it for research purposes in January 2013. We already have interest from both clients and potential respondents, and encourage any other interested parties to get in contact here.

We will be attending numerous conferences, and hope to present at several. We feel that DJS Directors have a lot to offer the wider research community and will be increasingly pro-active about doing so.  In addition, we will continue to publicly display our live satisfaction scores for the foreseeable future, continuing our commitment to quality and to openly displaying our client’s opinions.

We also have plans to formalise agreements with at least one major charity in order to further target our charity work and volunteering initiatives, whilst also seeking to continue to build on what has been a very successful first two years of our graduate scheme.

 VoicED Logo 

In Closing

We would like to thank all our staff, clients, suppliers, respondents and everyone associated with DJS Research Ltd for what has been a hugely successful twelve months. Long may it continue! Finally, we wish you all a very happy Christmas period and a successful start to 2013!

If you would like to know more about DJS Research Ltd, or if you have a research project that you would like to discuss with us – now or in the New Year – please visit our website, get in touch via email, or call +44 (0) 1663 767 857.

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