DJS Research Ltd wins top UK contract for Cultural Market Research

4th March 2019 16:16

We are thrilled to announce that DJS Research has been awarded one of the biggest contracts for cultural market research in the UK. Over the next four years, we will be working alongside some of the nation's leading museums and cultural venues to deliver transformative insight.  
We were awarded the sought-after contract following an extensive review and selection process which saw our researchers pitch to a prestigious consortium of 18 museums and cultural venues including The British Museum, Natural History Museum, Tate and V&A (you can see the full list below).
The contract will see us conduct audience research for the consortium at sites across London as well as Manchester, Liverpool and St. Ives. 

Not only will our research help the consortium identify opportunities to further engage visitors, it will also help them navigate some of the wider challenges facing the cultural sector. 

While the consortium is collectively interested in uncovering and pooling insights to better understand their own audiences and how these compare across different sites and organisations, we believe it is also useful to look more broadly – going beyond the cultural sphere and extending into other relevant sectors.

To help with this research, we will be launching MoVE (a proprietary Measure of Visitor Experience) in the coming months, which will enable the consortium to gain a better understanding of the wider landscape as well as benchmark its own visitor findings.

Speaking about the new contract, our Research Director,  Kate Slater, said: 

“DJS Research is delighted to have been selected to carry out this research for such a prestigious consortium of world-class visitor attractions. We are uniquely positioned to deliver insight that meets the needs of this changing sector, facing new challenges. We are very much looking forward to helping the consortium drive reach, revenue and reputation with their cultural audiences and beyond.”

Judith Comyn, Head of Audience Insight at Tate, said of the new partnership: 

“The consortium formed some 9 years ago to conduct rolling visitor research across all our sites allowing us to share insights and to benchmark. We recently undertook an extensive collaborative procurement exercise to choose the supplier who would provide us with robust and predictive insights over the next four years to continue to help us better understand our audiences in an increasingly challenging competitive climate. DJS Research put forward an innovative solution that will not only achieve this but will also help us explore more widely, as to how we compare with other relevant sectors, such as leisure and tourism. .We are very much looking forward to working with them on this important research”. 

The consortium is made up of 18 of the UK's most well-known museums and galleries:

  • British Museum
  • Horniman Museums & Gardens
  • Imperial War Museum London
  • Imperial War Museum North (Manchester)
  • Museum of London
  • Museum of London Docklands
  • National Gallery
  • National Portrait Gallery
  • Natural History Museum
  • National Army Museum
  • Science Museum
  • Tate Britain
  • Tate Modern
  • Tate Liverpool
  • Tate St Ives
  • V&A
  • V&A Museum of Childhood
  • Wellcome Collection
Being awarded this prestigious contract follows the company's sustained growth in the cultural sector including multi-year projects and ad-hoc research for national and regional museums, galleries and visitor attractions. 
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