We scrum down with the Welsh Rugby Union

2nd November 2015 14:17

We’re thrilled to announce that we have been selected to conduct a market research project on behalf of the Welsh Rugby Union (WRU)!DJS Research Scrums Down With Welsh Rugby Union

Our Managing Director, Danny Sims, said of the new client win:

As a rugby fan myself, for DJS Research to be able to work with the WRU on a project of this scale is fantastic. The research involves considerable interaction with individuals across the entire spectrum of Welsh rugby – including both professional and amateur players – with a view to having a lasting impact on the development of Rugby in Wales. It’s something we’re all very excited about.

This project for the Welsh Rugby Union is the latest in a string of high profile client wins in the sport sector – including Sport England, and a range of private sector entities comprising several Barclays Premier League football clubs, a leading women’s football club, an online yoga provider and a major running shoes manufacturer.

As part of the study for the WRU, we will engage with both rugby union players and non-players in order to understand how the WRU can increase participation in rugby with a view to growing the number of people playing rugby in Wales in the longer term.

Speaking about the research partnership, Jason Lewis, National Rugby Development Manager at the WRU, had the following to say:

“DJS Research stood out through the tendering process as a company who combined quality of service and quality of research with genuine experience of, and passion for, the sports development market. We are very pleased to be working with Danny and the team on this project, and look forward to working the results of the study in to our national strategy for further developing the uptake of rugby in Wales.”

The project will utilise qualitative and quantitative techniques to provide WRU with both in-depth feedback, as well as an evidence based recipe for success moving forward.

More details on our experience in the sport and recreation sector is available here:


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