Quantitative Market Research

Quantitative
Market Research

Quantitative Market Research

DJS Research Ltd have vast experience in conducting quantitative market research and are able to adopt the full range of quantitative methodologies, including:

  • Telephone interviewing (in-house CATI unit)
  • Face to face interviewing (fieldforce throughout the UK)
  • Online research (using state of the art NEBU software) 
  • Postal/self completion
  • Hall tests 
  • Data processing (in-house data processing team)
  • Production of data tabulations
  • Reporting
  • Panels

Whether you want to conduct 100 interviews or a 1,000+ with consumers or businesses we are able to help you. 

If you are not familiar with quantitative market research, we have provided some further information below...

Market research data collection techniques fall under one of two broad methodologies: Quantitative Research (such as street surveys, telephone interviews, hall tests, door to door, product placements) and Qualitative Research (focus groups and depth interviews).
 
Both these methods provide different but valuable insights into consumer behaviour and are often most valuable when combined, although they are frequently conducted independently.
 
In essence, quantitative market research seeks to discover how many people think, act or feel a particular way (as opposed to why they do) and as such this form of research often utilises large samples ranging in size from around 50, up to thousands of respondents - though it is key that all respondents are asked the same series of questions regardless of sample size.
 
To allow for better statistical analysis quantitative market research studies most often take the form of a tightly structured closed-question questionnaire undertaken either over the phone, on the street, by post (self-completion) or through web based sessions.
 
Though there are other alternatives such as face to face interviewing in homes or omnibus surveys (where clients pay for several questions that would not be viable normally, but when combined with those of other clients produce a larger more practical survey – these are generally run on a weekly basis and different companies will subscribe as and when they require data).


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