Professional Services
Market Research

Professional Services Market Research

We have experience of working within a wide range of disciplines throughout the wider professional services sector including legal, financial and accounting, business services, recruitment, estate agency, tax consultancy, environmental consultancy, architecture, and management consulting.

Our experience in this sector comes from having worked with some of the largest organisations in the world, as well as smaller, more boutique agencies and practices. Whatever the size or scope of our clients' operations, we take the time to thoroughly understand both the business and research requirements behind a proposed research project and to ensure that our deliverables answer the questions being posed at both levels. 

Within the professional services sector, we have completed research on behalf of some of the world's biggest companies, including:

professional services

Examples of our projects have included:

  • Trademark Research
  • Research To Support Planning Applications
  • Due Diligence Research 
  • Customer Satisfaction Research
  • Branding Research
  • Market Entry Strategies
  • Cutomer Profiling
  • B2B Competitor Research

One of our clients, a firm offering tax planning and advice to businesses, large corporates and high-net worth individuals, had the following to say:

"Working with DJS has given us the platform to take our business forward. The research piece has given us a transparent view of where we are today, a very valuable service, that was run with distinct professionalism and ease of communication." C3 Tax

We have vast experience working in both B2C and B2B market places, and our professional services experience spans both elements. For B2B work, we have a team of dedicated business to business interviewers who understand how to interview high-level decision makers, or time-poor individuals within the corporate world. 

In addition, to our B2B experience and in-house resources, we are able to offer a range of statistical market research techniques to help professional services firms better position themselves – for instance, Van Westendorp analysis can be used to understand the optimum price point, whilst choice-based conjoint analysis can help to create customer segmentations which can then be targeted using specific, tailored marketing techniques. 

Research has both been qualitative and quantitative in nature. Obviously, research made available in the public sphere is rare when dealing with private companies – however, the following link details the results of a project carried out by DJS Research for The Law Society and is available in the public domain, The race for inclusion: the experinces of Black, Asisan & Minority Ethnic solictors report. We have also carried out research looking at complaint handling which involved the legal sector for Consumer Focus.

Please feel free to have a look at our professional services sector insights and research findings which can be found here: Professional Services Research Findings or for automatic updates follow our Professional Services Twitter account: @DJS_ProfService

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