FMCG Industry
Market Research

FMCG Industry Market Research

We have extensive experience in the FMCG market research sector, working with clients across a broad range of categories, industries and products, including:

  • Household cleaners, polishes and air care
  • Confectionery products
  • Ice-cream
  • Snack foods
  • Baked goods
  • Fresh produce
  • Beverages
  • Alocoholic beverages
  • Stationery products
  • Health supplements

We use a range of qualitative and quantitative techniques, both online and offline to meet our clients' objectives, designing the research according to the specific parameters of the industry and our clients' research aims. Some examples of recent FMCG market research projects and services include:

  • Brand positioning
  • Packaging testing
  • Range optimisation
  • Category management
  • New product development
  • Ad testing
  • Purchase decision process

Some of the FMCG companies DJS Research have provided consultancy for in the sector include:


Please feel free to have a look at our fmcg industry sector insights and research findings which can be found here: FMCG Industry Research Findings or for automatic updates follow our FMCG Industry Twitter account: @DJS_FMCG


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