FMCG Industry
Market Research
We have extensive experience in the FMCG market research sector, working with clients across a broad range of categories, industries and products, including:
- Household cleaners, polishes and air care
- Confectionery products
- Ice-cream
- Snack foods
- Baked goods
- Fresh produce
- Beverages
- Alocoholic beverages
- Stationery products
- Health supplements
We use a range of qualitative and quantitative techniques, both online and offline to meet our clients' objectives, designing the research according to the specific parameters of the industry and our clients' research aims. Some examples of recent FMCG market research projects and services include:
- Brand positioning
- Packaging testing
- Range optimisation
- Category management
- New product development
- Ad testing
- Purchase decision process
Some of the FMCG companies DJS Research have provided consultancy for in the sector include:
Some of our recent articles include:
What happens to the items you put in your mixed recycling bin?
Millennials are the generation affected most significantly by the cost of living crisis
Is the UK love affair with plant-based diets starting to sour?
Reuse and Refill - all wrapped up
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