FMCG Accounts For A Fifth of Ad Spending in First Half Of 2013

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5th November 2013 13:27 - FMCG

According to new research, the FMCG sector accounted for just over a fifth of ad spending in the first half of 2013. The research, which was conducted by Nielsen, found that FMCG spend accounted for 21.3% of the total value of advertising spending in the UK. The entertainment sector spent the second most, accounting for 13%  of the total.

A potential reason for the domincane of FMCG spending was an increase in advertising budget of 5.7% year-on-year – compared to the entertainment sector where budgest actually fell 1.2%, reducing the amount available for marketers to splash on advertising.

According to analysts from Nielsen, the ad spending was more conservative within media types that have a large market share – whilst emerging media and ad platforms saw increased budgets. The industries and services sector accounted for 11.3% of the total spend, with the automotive sector garnering a 9.2% share overall.

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