Fewer Britons Consuming Carbonated Soft Drinks, Survey Shows

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30th July 2014 14:08 - FMCG

Recent research has discovered that fewer Britons are drinking carbonated soft drinks (CSDs) than they were six months ago, with many putting this down to its sugar content.

The survey, which questioned 2,000 British consumers, showed that 25% less Britons are drinking CSDs than half a year ago, with this figure rising to one third (34%) for 16 to 24 year olds.

Half (50%) of the study’s participants put their reduced consumption down to the high levels of sugar found in CSDs, with around one third (34%) stating they were worried about the health implications of artificial sweeteners and one sixth (16%) citing health campaigns, such as Change4Life.

As a result, CSD sales are forecast to fall to their lowest point since 2010 this year. Four years ago, Britons consumed 5.96 billion litres of CSDs and, one year later (2011), intake levels rose to 6.17 billion litres – the equivalent to £8.3 billion. In 2014, however, CSD consumption sits at 5.96 billion litres (£7.5 billion).

Furthermore, over half (55%) of the survey’s participants said they drink CSDs to quench their thirst, with around two fifths (37%) saying they drink them to accompany a meal.

In addition, one quarter (24%) of 18+ year olds said they drink CSDs in bars, pubs or restaurants to replace alcoholic drinks, with one fifth (21%) using them as an alcoholic substitute when at home.

Finally, more than six in 10 (61%) think bars, pubs and restaurants need to make CSDs more visible to their customers.

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