Poll Finds Prevalence of Lost Mobiles but No Insurance amongst Britons

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22nd June 2012 11:33 - Financial Services

According to the latest market research by Virgin Media which polled 1,000 Britons about their attitude to mobile phone insurance, people are opening themselves up to unnecessary expense.

While two-thirds (70%) of the respondents admitted they had lost or broken up to seven phones in the last 10 years, 72% said that they didn't have mobile phone insurance, which meant they had to foot the bill out of their own pockets for a replacement.

A majority of 79% of the surveyants still believe insurance is unnecessary and 64% said they wouldn’t consider taking insurance from their mobile network provider.

The primary reason given for this attitude is price - 60% of respondents claimed mobile insurance is simply too expensive.

Director of Mobile at Virgin Media, Jamie Heywood, commented: “If you’ve ever dropped your phone into your drink or inadvertently put it through a cycle in the washing machine, you’re not alone, as these are some of the most common causes of damage to handsets. With smartphones being core to our daily lives and many of the latest devices costing up to £500, it’s shocking to learn that so many consumers aren’t protecting their investments.”

He added: “Clearly there’s an opportunity for the mobile industry to transform consumer perception about the importance and value of mobile insurance.”

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