Mums Making Use Of Technology To Shop Online

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4th November 2013 12:08 - Retail

New research carried out by Casabu and Mumsnet has revealed that more than eighty per cent of mums are shopping online for themselves or their children at least once or twice a month. The survey, which spoke to 1,000 mums, discovered they are also making use of technology such as smartphones and tablets to guarantee they don’t miss out on bargains.

Among respondents, more than half (52%) claim to always compare prices when they shop online, with more than four fifths (86%) confessing they like to feel like they are getting a bargain. It appears that mums are looking to keep the cost of shopping to the absolute minimum with two thirds (66%) wanting to spend less than £10 on a t-shirt while 98% would spend less than £20. Moreover, nearly half (49%) would spend less than £10 on children’s jeans and 94% would pay no more than £20. Mums are even looking to keep the costs down when it comes to children’s birthday presents with 69% saying they would spend less than £50 and 46% saying less than £40.

Smartphones and other modern technology is becoming more widely used by mums, with 44% using their smartphones and 31% using computer tablets to shop online with. A quarter (26%) said they would use their work PC or laptop to use for online shopping.

CEO of Casabu, Rachel Oxburgh, said:

“This research confirms mums are looking for great deals on exciting brands and they will make use of the full range of technology available to ensure they don’t miss out. Flash sales on sites like Casabu will often start at 8am which means mums on the school run might be packing their child’s lunchbox with one hand while snapping up a bargain with their smartphone in their other hand.”

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