Retail Survey Reveals Consumers Prefer Personalised Offers Based On Previously Purchased Shopping

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18th March 2014 14:34 - Retail

According to a new survey conducted by Synqera, a global technology start-up that uses big data to bring personalised digital experiences to the physical retail store, nearly two-thirds of Americans coupon-browsed instead of window-browsed during the 2013 holiday seasons, and only a minuscule six per cent didn’t do any in-store shopping.

Results suggest that U.S. consumers still prefer promotional content and coupons from traditional print media such as a magazine, newsletter/flyer or newspaper (75%), found online (72%), or received after a purchase (62%) for future shopping. However, almost half (45%) would want to get this content at various locations throughout the brick and mortar store.

The challenge for brick and mortar retailers and grocers is capturing the customer’s interest, especially if 85% prefer personalised offers reflecting their past shopping behaviour.

Among respondents, those making between $80,000-100,000 were most likely to use an omnichannel approach to shopping, using their mobile devices, online and in-store to make purchases.

Filipp Shubin, COO of Synqera, said:

“There’s a clear indication within today’s consumer behaviour that the current in-store promotional experience isn’t capturing the attention of the omnichannel shopper… Consumers are asking for more personalized retail experiences that are relevant to their shopping needs, especially across holidays, and they’ll shop at the stores that promote their products accordingly.”

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