Survey Measures Value Britons Place on Mobile Phones

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22nd June 2012 13:53 - Telecommunications

A YouGov survey on behalf of Firstsource Solutions has discovered that 30% of Britons would rather lose their wallet than their smartphone.

This attitude was more prevalent amongst younger people - 42% of the respondents were aged 16-24 and 34% fell into the 25-34 age category.

In contrast, 64% of consumers chose their wallet over their smartphone. Just 19% of 45-54 year-olds said their smartphone had the highest priority.

Executive Vice President of the Telecom & Media Division at Firstsource Solutions, Santanu Nandi, commented: “The fact that so many people would rather lose their wallet than their smartphone shows how indispensable these devices have become to the kind of lives we now lead. This information will be useful for mobile phone service providers who need to provide round the clock customer service and technical support for their ‘power users’.

The study also found that half the people surveyed have not yet upgraded to a smartphone however.

These latest findings follow YouGov’s related research earlier this month, which found that 60% of Britons have never opted for mobile phone insurance, with the most common reason for this being that they didn’t think their phone was expensive enough to justify insurance.

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