UK Younger Generation Smartphone Users Glued to Their Devices, Study Shows

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11th September 2014 10:44 - Telecommunications

According to a recent survey, around one third of smartphone users check their device within five minutes of waking up.

The study, which questioned 4,000 UK adults in May this year, discovered that this figure rose to over two thirds (67%) for 18 to 24-year-olds who look at their smartphone within 15 minutes of rising.

Collectively, most smartphone owners check their phone when they first wake to look at their text messages (33%), emails (25%) and social networking sites (14%).

According to the study, smartphone users aren’t just glued to their phone in the morning either, with around one in six of us checking them more than 50 times a day. Checking their device an average of 53 times a day, 18 to 24-year-olds own the tag as most intensive users - this figure increases to more than 100 times per day for 13% of the age category.

Older generations (65 to 75-year olds), in comparison, look at their phone, on average, 13 times a day - for more than half (56%) this total is less than 10 times per day.

When asked about why they might change their mobile network provider in the future, one fifth (20%) of the survey’s respondents said network quality for internet use, compared to around one sixth (16%) who said network quality for phone calls.

Furthermore, email and social networks are now the top applications which have been used more since smartphones adopted 4G, with just one fifth (20%) using 4G to watch videos - a significant decrease on 2013’s figure (49%).

Paul Lee, Head of Technology, Media and Telecommunications Research at Deloitte, said: “The smartphone has rapidly become the device that many of us cannot live without. The demand for uninterrupted internet connectivity will increase as what we do with our phones becomes ever more important. Mobile operators need to ensure their networks can support these critical devices.”

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